I read a great post the other day from Marketing Sherpa about email list rental. Unfortunately the link which is supposed to be open until the 25th of September, seems to have been taken down early. That'll teach me for procrastinating.
It talked about 10 questions to ask and 5 mistakes to avoid.
A quick Google search yielded a similar article with the "10 Golden Rules of Thumb, which is also worth the read.
It got me thinking though that there really isn't enough education about email list rental out there - sure there's lot of talk about email marketing in general, but not the list rental practice and the pros/cons of it all.
Having been a former list broker in another life and still knowing many, education is the number one job of any email list broker - which I will say there is a lot to know and it really depends on where you're wanting to mail into because every country and even state in some cases has it's own SPAM laws so you need to make sure you know this stuff and a good list broker will.
But I digress... Email list rental has been around for years, yet it seems like it constantly gets a bad wrap and that there are so few marketers actually using it to their advantage, or even properly for that matter.
So in light of the inspiration behind the Marketing Sherpa articles, I've compiled some links below that you might find useful. Feel free to add any I've left out. But go ahead - and educate yourself, you might just be surprised at what you learn.
1. Canadian Marketing Associations's Guide to Emarketing
2. Federal Trade Commission's Can-Spam Act for Commercial Emailers
3. One of my previous posts:Email List Rental 101
4. The difference between buying and renting a list
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